Advertising Rates and Conditions
Submitted by flipside on Thu, 09/13/2007 - 11:38.
Advertising in The Flip Side will be helping to support student writing and free speech in Eau Claire. Revenue from advertising goes directly toward our printing costs. We are not for profit, and all staff members, writers, and contributors work for The Flip Side without pay.
Format:
News Magazine (11” x 17”, 20# white paper, black ink)
Pages: 12, 16 or 20 pages, depending on content load.
Page Size: 8.5” x 11”
Live Space per Page: 7” x 10”
Distribution:
1500-2000 Copies - Mostly to students, faculty, and staff on campus. A number are distributed downtown and to high schools and libraries in the chippewa valley.
The Market:
University of Wisconsin-Eau Claire students comprise roughly 20 percent of the population of Eau Claire. This lucrative market spends millions of dollars each year in the Eau Claire area on food, retail goods and services.
Demographics:
|
Undergraduates: |
10,063 |
|
Graduate Students: |
503 |
|
Faculty/ Staff: |
1,150 |
|
Total: |
11,744 |
|
Avg. male to female ratio: |
2:3 |
-
About 4,020 students live on campus
- More than 5,000 students own cars
- Students spend almost $2.6 million monthly (2005-06)
Fall 2005 Distribution Schedule:
7 Issues – Every other Wednesday of Fall Semester 2006 (Sept, 13 – Dec, 6)
|
Issue # |
Issue Date |
Deadline for Ad Submissions |
|
Issue 1 |
Wednesday, Sept. 13, 2006 |
Thursday, Sept. 7, 2006 |
|
Issue 2 |
Wednesday, Sept. 27, 2006 |
Thursday, Sept. 21, 2006 |
|
Issue 3 |
Wednesday, Oct. 11, 2006 |
Thursday, Oct. 5, 2006 |
|
Issue 4 |
Wednesday, Oct. 25, 2006 |
Thursday, Oct. 19, 2006 |
|
Issue 5 |
Wednesday, Nov. 8, 2006 |
Thursday, Nov. 3, 2006 |
|
Issue 6 |
Wednesday, Nov. 22, 2006 |
Thursday, Nov. 17, 2006 |
|
Issue 7 |
Wednesday, Dec. 6, 2006 |
Thursday, Dec. 1, 2006 |
Advertising Rates per Issue: (1 Page = 12 Squares)
|
Square(s) |
Rate |
Size (W x H inches) |
Description |
|
1 |
$12.00 |
2.3” x 2.5” |
Square |
|
2 |
$20.00 |
2.3” x 5” or 4.6” x 2.5” |
Vertical or Horizontal |
|
3 |
$28.00 |
6.9” x 2.5” |
Horizontal |
|
4 |
$36.00 |
4.6” x 5” or 2.3” x 10” |
Block or Vertical |
|
6 |
$52.00 |
6.9” x 5” |
Half Page (bottom half) |
|
12 |
$100.00 |
6.9” x 10” |
Full Page |
|
12 |
$200.00 |
6.9” x 10” |
Full Page Back Cover |
Advertising Rates per Issue: (3+ Ad Runs, Approx. 15% off)
|
Square(s) |
Rate |
Size (W x H inches) |
Description |
|
1 |
$10.00 |
2.3” x 2.5” |
Square |
|
2 |
$17.00 |
2.3” x 5” or 4.6” x 2.5” |
Vertical or Horizontal |
|
3 |
$24.00 |
6.9” x 2.5” |
Horizontal |
|
4 |
$30.00 |
4.6” x 5” or 2.3” x 10” |
Block or Vertical |
|
6 |
$44.00 |
6.9” x 5” |
Half Page (bottom half) |
|
12 |
$85.00 |
6.9” x 10” |
Full Page |
|
12 |
$170.00 |
6.9” x 10” |
Full Page Back Cover |
Contact Information:
Our local address and Advertising Manager’s contact information is listed below, as well as a space for you to fill in the name and contact information of the person who contacted you initially about advertising. Our Advertising Manager and Negotiators have additional information about multiple ad package rates, ad design and format, payment, etc.
The Flip Side Advertising Manager:
Davies Center 132 - Jon Radcliffe
Univ. of Wisconsin – Eau Claire
Email: radc...@uwec.edu
Eau Claire, WI 54701
If you would like, copies can be distributed to your place of business. Email our Distribution Manager Jake Russo at russ...@uwec.edu for distribution information.